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A white paper is much more than a report on your products or services.
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Written by lindsay kolowich cox @lkolow.
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Written by lindsay kolowich cox @lkolow. A white paper is an informational document issued by a company to promote or highlight the features of a solution, product or service. today, though, white papers have grown to include more than government legislature and promotional content. By the end of a. For b2b companies, white papers are one of the most effective ways of attracting potential customers online. But, a lot of effort, time, resources, and money. White papers are powerful marketing assets. A white paper is much more than a report on your products or services. The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing.
See how insightful content and great design can inspire with your they're one of the most effective ways to reach your target audience and need to be an integral part of your marketing strategy.
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